ETHEXPO 2026

Bringing together professionals from the ever-growing global tourism and healthcare sectors under one roof, ETHEXPO – Eurasia Tourism and Healthcare Fair will be organized for the third time by Discover Events, with the support of the Ministry of Trade of the Republic of Türkiye, as well as the Ministry of Health and the Ministry of Culture and Tourism, between November 25–28, 2026, at the Istanbul Expo Center / Yeşilköy.

At ETHEXPO 2026, more than 100 local and international companies from nearly 20 different countries participated. The fair hosted over 30,000 international visitors from more than 80 countries over four days. The B2B program, specially organized with the support of the Service Exporters’ Association (HIB), offered participants and visitors valuable opportunities for international business collaboration. In addition, the fair featured a conference titled “Opportunities for Cooperation in the Fields of Health and Tourism,” strengthening sectoral ties.

B2B Program

As part of ETHEXPO – Eurasia Tourism and Healthcare Fair, we will host executives and doctors from international hospitals, representatives from global insurance companies, international tour operators, and managers of travel agencies in Istanbul. Industry professionals will explore collaboration opportunities with our exhibitors.

Business Forums

Simultaneously with the fair and at the same venue, country-specific trade briefings and business meetings will be organized. These forums will provide participants with the opportunity to strengthen their commercial ties with target markets.

Conferences & Workshops

During the fair, conferences and workshops will be held, offering attendees the chance to stay up-to-date on sectoral developments and gain insights into the latest trends and issues in tourism and healthcare.